Amazon PPC Basics: Everything You Need to Know
Are you selling on the biggest marketplace - Amazon? Well, if that's the case, showcasing your products to the right bunch of people is essential. This is where Amazon PPC (Pay-Per-Click) acts as the game changer.
Whether you wish to do the PPC on your own or outsource it to an Amazon PPC advertising agency, knowing what it is and how it can benefit you is crucial. Thus, this blog.
Amazon PPC: What is it?
Amazon PPC, or Pay-Per-Click, is a form of advertising boosted by the marketplace's ad platform. As per the PPC rulebook, the advertisers are bound to pay only when somebody clicks on the advertisement.
Amazon sellers often use this tool to generate store visits, sales, brand awareness, and more.
What are the Types of Amazon PPC Campaigns?
Amazon advertisements deal with 3 types of campaigns. They are:
Sponsored Products
Sponsored product ads focus on promoting individual listings. The promoted products often appear on product detail pages and result pages. They are ideal for vendors, professional sellers, agencies, KDP authors, and other eligible businesses.
Sponsored Brands
Sponsored brands target up to three products at once on the marketplace. These brands focus on helping sellers drive traffic and increase awareness. They feature a brand logo, products, and custom headlines. These advertisements can appear on top, alongside, and within the search results.
Sponsored Display
Sponsored display ads are a self-service advertising solution. Sellers can use this to promote their offering and increase awareness. These ads can be run on the Amazon platform and also off it. It is important to note that these advertisements do not rely on keywords. Instead, they target audiences based on shopping activities and rely on automation and ML for the same.
How do you Set Up the First Amazon PPC Campaign?
After understanding PPC briefly, you are ready to set up the first-ever PPC campaign. All you need to do is follow the steps discussed below.
- Choose product/products you wish to advertise
- Research and shortlist keywords
- Optimize product listings
- Create a campaign by logging in to your Amazon account
- Choose from manual or automatic targeting
- Upload shortlisted keywords
- Set up keyword bids and submit your advertisements
Wrapping Up
Amazon PPC is an effective advertising tool, allowing businesses to market themselves and drive sales. If you wish to grow yours on this massive marketplace, get in touch with experts now!
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